Friday, December 1, 2006

Reasons Why I Encourage People To Use Blogs for Ministry Websites

Here's just a couple:
  • It's easy
  • It's easy
  • It's easy
Seriously, in most cases where I have advised people, they lack the training and tools to do Website maintenance.

I've said this before in my Blogging 101 series, blogs lower the bar for what it takes to create and maintain Websites.

Blogging platforms, like Blogger and WordPress, are essentially content management systems. In other words, they are neat, customized software -- chiseled to effeciency by the millions of people who use them -- to be well-honed, online-based ways to manage Websites.

I'll put it this way ... if you can operate Microsoft Word, you can easily use Blogger for a ministry site like this.

Now, some of you might be thinking, I don't want to use a "blog" simply because it's a "blog." Maybe you have negative stereotypes associated with it, or you think it's amateurish.

Well, then don't call it a blog! Call it your ministry Website or whatever. It's just the infrastructure for easily maintaining a Website!

The beauty of using a blogging platform to run a specific ministry area site is:
  • Updating is easy. Blogs are designed naturally to put the most current content at the top. And handy archives give your users access to previous posts they missed.
  • Podcasting is super-easy (see my tutorial on sermon podcasting with blogs).
  • Keeping your ministry participants updated via email is automatic (FeedBlitz). Just make a post about an upcoming event, or important topic and they'll get it once a day in their inbox.
  • It's cheap or better yet free -- If you want to use Blogger's free hosting you can, or simply use their FTP Publishing (what I'm doing here) on your church or ministry domain.
  • It's interactive -- By allowing comments, you can let your ministry participants weigh in on your sermon, or the praises they've had this week, etc. Take polls, do surveys, ask questions.
  • It's viral -- This simply means that it's ripe for being spread among a lot of people.
  • You can collaborate with others -- You don't have to do it by yourself. With Blogger, you can invite other trusted "authors" to help write your content and keep your site updated.

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