Make Your Church Logo a Flexible Logo

The logo used to be something that remained unchanging and resistant to the elements around it. Many franchises and brands that have existed for quite some time (I’m thinking of brands like Wendy’s and Coke) don’t adapt their brand all that much. This used to be the standard. Guess what.

It isn’t anymore.

Logos are not the unchanging monoliths they used to be. They are, anymore, dynamic within their environments. Churches need to be ready to mold their branding to fit their environments if they want to be a part of the new trend in branding. If you don’t know what I’m talking about, start looking into recent brands and see how they let their branding mold into its surroundings. It’s pretty cool. Read more

August 11, 2007 · Filed Under Church Logos

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Church Logos Gallery: 20 Great Logos

Church Logos Gallery… Kent has a great post up listing the 20 top church logos.

July 20, 2007 · Filed Under Church Logos

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58 Creative Ideas for Your Church Logo Design

Although these are more Web 2.0 oriented logos, there’s bound to be some ideas for inspiration when designing your church logo.

Check out Smashing Magazine’s article here

March 13, 2007 · Filed Under Church Logos

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6 Ideas for Designing Church Logos

I just had to talk about logos and branding for a second.

So often in church work (aka ministry), I’ve had conversations with godly people, who love Jesus, spend time in His Word … but don’t have a clue about how logos are designed and how they are an integral part of your “brand.” Or even how they are received by your target audience.
This insight struck me recently though …

When your typical thinks of ministers thinks of creating a logo, in his mind, he isn’t thinking about your typical brand logo, like the classic Apple or Nike ones …. what he’s thinking about is a complicated family crest.

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December 13, 2006 · Filed Under Church Branding, Church Logos, Church Marketing

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