Duct Tape Marketing
I thought I would pass along a great book to read called Duct Tape Marketing by John Jantsch. If you haven’t heard about it or read it - I do recommend it! The subtitle is “The World’s Most Practical Small Business Marketing Guide” and it really is practical and can be applied to any church regardless of size. Many of the topics aren’t new ideas but the way that it is written is simple and avoids the useless hyperbole most marketing books throw at you. Grab a copy today!
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James Dalman is the owner/chief brand genius at the Branding Shed, a church planter, and a contributing editor to Church Communications Pro.
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