The Dialogue Church and I get some press!

Normally I try not to answer the “business” phone on weekends - especially on holidays - but yesterday I did and got interviewed by Scott Brooks of the Union Leader in Manchester, NH about the buzz surrounding The Dialogue Church.

The Dialogue Church kicked off its official launch yesterday and apparently the word was out about the controversial and edgy, yet highly effective, buzz campaign The Branding Shed did for them. It’s funny because I was telling Steve Jesmer, the lead pastor, that we should be prepared with a media kit including some ’sound bytes’ in case they got some press. They got it all right!

This leads me to the topic and some quick advice…if you are launching a church, a new ministry, or a program - be ready in case you get that call from the press or a news channel. It pays to be prepared and knowing what to say. I wasn’t prepared and thought I could have done a better job. You never know what piece of the conversation the media will take so try and give them clear and relevant info that works for what you are doing.

The article is called Worshipping Outside the Box and you can read it by clicking the link.

April 9, 2007 · Filed Under Church Branding, Church Marketing, Church Media