When a Columnist for the Boston Globe Stops By Your Blog …

… you need to do a WHOLE post about it.

Yes, tonight Penelope Trunk — indeed, a columnist with the Boston Globe — stopped by and left an incredibly useful comment on my post about her excellent post about How to Get Your Blog in Pulp. (I’m working on number of times in a “post” to say “post.”)

And so that this post (yet again) isn’t just about saying thanks, I thought I’d mention a blog tip drawn from visiting Penelope’s blog.

Check out her domain name … it’s blog.penelopetrunk.com.

OK … first, she uses her name. Great idea for branding purposes and endurance (if she decides to change topic, she’s still got her name). And second, she’s using a sub-domain of “blog” — great for search engine keywords and to tell me, a potential site guest, indirectly that “this site is updated fairly frequently because it’s a blog, and aren’t blogs, like, updated a lot?”

But check out her blog name — “Brazen Careerist.”

Catchy. Interesting. Relevant. Makes you curious to see what she’s got on that site, right?

Visit her blog and you realize real quickly that she actually has great content associated with that great blog title like Blogging Essential for a Good Career and What To Do in College To Make You Successful in Your Career.
… AND here’s what’s even better … her blog title also happens to be the name of her upcoming book — Brazen Careerist: New Rules for Success (Warner Books, May 2007).

Branding, branding, branding. And she made del.icio.us today, so she’s bound to get some good traffic!

Great job, Penelope! And also … check out that comment she left. Great advice.

December 21, 2006 · Filed Under Blogging, Blogging Tips, Church Marketing

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