ChurchCommunicationsPro

10/18/2006

Get Subscribers with an Email Newsletter

If you're blogging on a regular basis, you don't want to miss out on having an email newsletter on your blog site.

Why have an email newsletter for your blog?

Two main reasons: They help you track who's reading your blog while giving them updates on your blog posts and progress. A email newsletter basically helps keep your readers coming back or informed of what you're doing on your blog.

An automated email newsletter service, like FeedBlitz, patrols your site (actually the site feed) and when it sees that you have added a post, it emails your subscribers a post summary with a link back to your site.

FeedBlitz is free and basically does all the heavy lifting for you -- it gives you the code for an online subscription form on your blog, then collects emails as people subscribe, then sends out an email when you have a new post, automatically. It's very low-maintenance on your end once it's installed in your blog.

Here's a sample form from FeedBlitz looks like for this blog:


Enter your Email for Posts via Email


Powered by FeedBlitz

Here's the steps to get an email newsletter for your blog:
  1. Log in and get a FeedBlitz account
  2. Enter your blog's address -- FeedBlitz will find the "feed" for your blog (i.e. for this blog, it's: http://www.churchcommunicationspro.com).
  3. Copy the HTML code -- Follow the FeedBlitz instructions.
  4. Paste it into your Blogger's template -- The new beta Blogger makes this easy. In your Blogger "dashboard," click on the "Tempalte" tab, then "Add a page element" on the sidebar. In the popup window, click on "HTML/Javascript" and paste in your FeedBlitz code and "save changes."
  5. Save your blog template
  6. Test your email form
Here's a Blogger Help topic for more information: Layout Guide

One side note: You've probably noticed that I don't use FeedBlitz for my main email newsletter. If you've looked carefullly, I use Express Email Marketing (EEM).

Here's why ... FeedBlitz is an automatic email newsletter program. EEM allows me to send out specialized emails and are not automatic. But I want more control of my email newsletters and lately I have been posting like a maniac without a life, so automatic emails would truly blitz my readers (although I do offer the service). Also, I want to offer my CCP readers something they couldn't ordinarily get from just reading my blog. So I give them "advance" posts and reports as an added value. I can't do this with an automated email newsletter.

My suggestion for pastors is to use FeedBlitz because it takes the work and sweat out of it.
Once your subscription form is on your site, you don't have to worry ... FeedBlitz does the rest. :-)

BONUS: See the four ways I keep my subscribers/readers updated.


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3 Comments:

Pastor Michael said...

Hi Cory - thanks for all of this information on blogging. I started one up exactly as you stated. PERFECT!

Now the problem, I tried to do the feedblitz and got all lost. Can you give a little more help there? Somehow I'm one step off, story of my life (ha)

Anyway, any help would be appreciated.

Thanks,

Michael

9:40 AM  
Cory Miller said...

Michael, awesome! Actually, look back for a post later today called "Feed Your Readers."

With Feedburner.com, it actually automates the FeedBlitz process ... if you're really antsy, go to www.feedburner.com and sign up. It's the next step in the series, anyway. :-)

Blessings!

--Cory

9:42 AM  
Pastor Michael said...

Thank you Cory, I'll give it another shot!

Michael

10:53 AM  

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