Oct

Make a Posting Plan and Schedule

Just like you plan your preaching schedule for the quarter or year, you need to have a plan for posting to your blog.

[ Read all the previous posts in the "I Help Pastors Blog" series here. ]

A big key to getting people to visit your site, then return, is posting good content on a regular basis. That doesn’t necessarily mean posting every day, or even every other day. But it does mean posting on a consistent basis where your readers will want to return because they know new content will be posted.

For a beginning blogging pastor, I suggest posting once a week to start. Pick a good day during the week — one where you think you can devote 15 minutes to a new blog post — and plan to post on that day.

Keep that day and that schedule for a month. Then evaluate how you’re doing and if you feel like stepping your post frequency up, try two days a week.

But be realistic with your time and goals. Don’t try to post a novel in the first week. You’ll eventually burn out and not want to blog at all.

Plan ahead to keep your blog posts between 100-150 words. Keep them short. Don’t think you have to blog a Ph.D. dissertation on the subject. But do write about your passion.

And if you get stuck, post a list — a top 10 of something, like books you’ve read this year, etc. Think of five or ten things about almost any subject and post those.

If you get stuck, here’s some ideas or categories you could look to for post subjects. Or see the questions from Don Whitney in the previous post titled “Blogging as the Spiritual Discipline of Journaling.”

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Coming Up Next: How to Write a Blog Post … for Pastors

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