Faith is Big Business at the Movies Now: FoxFaith Announced

The Christian evangelical movie market is big and the Big Boys are catching on.

The NYTimes.com has an article titled “Fox Unveils a Division for Religious-Oriented Films.”

A quote from the story:

“What we’re trying to do is create great movies that are story-driven, that happen to tap into Christian values,” said Simon Swart, the general manager of Fox’s North American home entertainment division. “The genesis of the FoxFaith banner is that it’s a Good Housekeeping seal, a marketing umbrella for these pictures, so that people can have confidence the movies won’t violate their core beliefs.”

From Jeff Yordy, Fox Home Entertainment’s vice president for marketing:

“That’s the mission: quality, story-driven entertainment that meshes with the values of our target audience,” he said. “But it’s entertainment first. We’re not in the business of proselytizing.”

Here’s a movie mentioned in the story — Facing the Giants — that was produced by a church in Georgia. A lot of Christian leaders here in Oklahoma have been really hyping the movie.

>> Read the NYTimes article here.

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September 20, 2006 · Filed Under Church Marketing

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