I've used full-color business cards for special promotions and as invite cards several times -- especially after a friend pointed me to this site that offers 2,500 two-sided, full-color cards for $65, plus shipping! [BTW, I have no affiliate relationship with them.]

At the right are two examples of biz "invite" cards I've done recently ... some have called them "invest and invite" cards.

The ones with the hands [see larger graphic: front \ back] was for a sermon series; and the fireworks one was for a Fourth of July event [see larger graphic] we host with a neighboring church.

As I reflected on these two cards and evaluated their effectiveness, I realized the importance of a "unique selling proposition" for them -- or lack thereof.

Asking, What makes this different? Why should someone who has no attachment to church come as a result of the card or "offer?," I realized they are a little weak.

In particular, the idea for the sermon series card -- "Reconnecting: Restoring Life's Broken Relationships" -- was for our congregation to invite others to hear about practical ways they can repair and restore their relationships in life.

Looking back, I wish I had included some kind of responsive mechanism, like a free PDF-type report online, or a special message from the pastor, to help them take the next step toward coming (by giving them an easy, non-intrusive "baby step"), to track the card's effectiveness, and to offer solid resources. [I even wrote a report about using "Free Offers" here.]

Re: the "fireworks" card ... I wish I had some sort of a "prize" for registering at the event, like a free $20 tank of gas, or something. Our registration for that night wasn't good, and hasn't been in years past I am told. The card could have served as an incentive for them to do that ... like, "Turn this card in to register for a door prize," etc.

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