There are some incredible public relations resources being posted on the Web for free that can be adapted and applied to the local church ... here are some great action-packed, tips-loaded, "steroid-induced" links I've found:
1.
PR 2.0 Essentials Guide (PDF) -- Some 30 pages of everything you want to know about doing PR on the Web from podcasting to blogging and more
... loaded with practical tips you can implement today
2.
THE Press Release of the Future (But Actually the Present) |
PDF version -- Super cool, wish I had thought of it ... a new, outstanding way to pitch news on the Internet (Links via
Micropersuasion -- a site also loaded with PR stuff)
3.
The PR Toolkit -- An absolute gem from
PRNewsWire.com ... go there now
4.
10 Tips on Being Interviewed -- excellent advice from
ProBlogger.net that can be used for traditional media as well
5.
Getting Your Church and Event in the Newspaper (PDF) -- Drawn from my years as a newspaper reporter and editor
6.
PR 101 Workshop MP3 Audio -- A recent talk I gave to a Christian writers group
BONUS SITES TO BOOKMARK: Some Christian sites I really like that talk of PR and/or communication: ChurchMarketingSucks.com -- All about marketing, but PR too in the church, excellent links, commentary ... celebrating their two-year anniversary!
ChurchCommunicators Blog -- Something I helped create to network church communication directors, join the conversation!
Chris Forbes at MinistryMarketingCoach.com
Jennifer Anthony -- Friend and fellow church communication director
Simply Strategic Guy Tony Morgan -- One of the pastors at Granger Community Church ... offers an excellent, content-loaded site, his "Strategic" book has very appropriate comm. material
Less Clutter's Kem Meyer -- Communications director at Granger Community Church ... is one of the pacesetters in the field
ChurchRelevance.com -- Good commentary, links
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