Cool Web Site #6

I don’t know if I necessarily classify this site — Far Hills Community Church in Dayton, Ohio — as the “coolest” I’ve ever seen … but it absolutely rocks for “guest” information.

I like their navigation … the pull-downs, uh, well, they pull UP.

But check out their “Guests” tab … here’s what they do REALLY well:

1. They use the word “guests” instead of “visitors”

2. The “Welcome” link includes a photo of their pastor preaching (yes, church guests are drawn to people and in particular the pastor)

3. An ingenious, free, printable coupon for coffee (PDF) — This gives their guests an “action” to follow, and an excellent way to track their site guests. Brilliant!

The site is also simple, straight-forward and clear with good navigational links. It’s classy, kinda hip … love the church logo. The site loaded fast. Oh, and I easily found the “home” button (see No. 10 on “20 Things I Learned from My Church Redesign”).

Grade: A

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August 22, 2006 · Filed Under Church Marketing

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