A Job Description for Your Church's Web Site: 6 Essential Tasks
With an estimated 145 million-plus people surfing the Internet in the United States alone, churches have an excellent opportunity to fulfill their mission and share their message through their Web sites.Most, though, are not fully taking advantage of this valuable resource. They may have a presence on the Internet, but their sites are weak and ineffective, at best, in helping them accomplish their mission.
Your church's Web site can -- and SHOULD -- do a number of things. It should:
1. Be a communications vehicle for the congregation -- use it to keep your members informed with calendars, email newsletters, event information and fresh, up-to-date content
2. Be a 24/7 interactive brochure -- it's the equivalent of a retail store's street display, so show off your church's finest "benefits"
3. Be a tool for your members to invite others -- give them something they can use to help bring their friends, coworkers, neighbors to church
4. Be a welcome mat for guests -- allow them to Âlook through the windows before buying and find all the relevant information they need to feel comfortable
5. Be a hub for spiritual resources -- provide solid links to resources that will equip your people
6. Be another way for your church to share the Gospel -- communicate the life-changing message of Christ with your site (there are dozens of solid Gospel presentations on the web to link to ... for example, www.needhim.org.)
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